Ullico Launches Share Your Roots Social Media Campaign

Ullico Inc. Launches Share Your Roots Social Media Campaign and Contest


Washington, D.C. (April 24, 2013) — Ullico Inc. today launches its “Share Your Roots” social media campaign and contest designed to celebrate the only labor-owned insurance and investment company's union heritage. The campaign will encourage participants to share the stories behind their union roots and how the labor movement has had a significant impact on their lives.  

Ullico's union roots date back to the 1927, when The Union Labor Life Insurance Company was founded to serve the American worker and provide life insurance for union members with professions that were considered too dangerous to insure. Today, the Ullico family of companies provides insurance products to protect union members, leaders and employers and also invests in building and infrastructure projects that have created thousands of union jobs throughout the United States.

Many of Ullico's customers have union roots that run as deep as the nearly 86 year old company. Through the “Share Your Roots” campaign, Americans with proud union roots can share their stories using a Facebook app located at www.facebook.com/UllicoInc. Participants can also join the conversation on Twitter (@UllicoInc) by using the hashtag #shareyourroots.

"Ullico's union roots serve as the foundation of what the company stands for," said Christine LaPaille, Vice President and Chief Communications Officer of Ullico Inc. "The 'Share Your Roots' social media campaign allows our customers the opportunity to share stories about how their labor roots have helped to shape their lives."

Prizes include round trip airfare to Washington, D.C. to meet a major union leader, two nights lodging and $200 spending money for the winner( approximate retail value: $1,120.00); an iPad Mini ( approximate retail value: $329); or a $200 Visa gift card.

Official Contest Rules: No purchase necessary. Winners will be chosen by a panel comprised of social media professionals from Ullico Inc. and the organized labor community, prizes will be awarded for the best submissions. The contest will run for eight (8) weeks from April 24, 2013 with entries being accepted through 5:00 pm EST June 12, 2013.  Winners will be announced on June 20th, 2013.  

All prizes must be reported to the Internal Revenue Service as income.  If you are an active union member, the United States Department of Labor rules require you to report your winnings by completing a LM10 form.   

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For 85 years, Ullico, the only labor-owned insurance and investment company, has been a proud partner of the labor movement, keeping union families safe and secure. From insurance products that protect union members, leaders and employers, to investments in building projects that have created thousands of union jobs, our customers continue to trust us with protecting their families, employees, businesses and investments. The Ullico family of companies includes The Union Labor Life Insurance Company; Ullico Casualty Group, Inc.; Ullico Investment Company, Inc.; and Ullico Investment Advisors, Inc. For additional information, visit www.ullico.com.

For more information, contact:

James Greif
Corporate Communications

Johanna Lucas
Corporate Communications

© 2022 Ullico

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